Contact Us

Courtney Love Stars in Humorous NJOY Electronic Cigarette Commercial

Courtney Love

Courtney Love is no stranger to courting controversy and she uses that image perfectly in a new ad for NJOY electronic cigarettes.

The ad begins in what appears to be a ballroom at an upper-class event. An elder woman meets with a younger attendee who nods in Love’s direction with a disapproving gaze. The elder woman, who appears to be in charge of the event, then moves toward Love, who is staring outside a window while smoking.

The woman taps Love on the shoulder and looks down at the Hole singer as she declares, “You know, you can’t SMOKE in here.” Love responds in kind, telling the woman, “Relax … It’s a f—ing NJOY,” as she walks away having put her adversary in her place. The commercial closes with the strains of Hole‘s ‘Celebrity Skin’ as the woman now tentatively puts her own electronic cigarette between her lips and tries it for the first time.

The NJOY new media campaign was reportedly inspired by one of Love’s real-life experiences, showing that smokers now have the option to take a “puff” indoors without disturbing others.

Watch Courtney Love’s ‘NJOY Electronic Cigarette’ Commercial

Subscribe to Loudwire on

Next: Courtney Love Slams Nirvana Members Over 'Cut Me Some Slack'

Recommended For You

Around the Web

Best of Loudwire

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Loudwire quickly by connecting your Facebook account. It's just as secure and no password to remember!