Five Finger Death Punch Reveal Powerful Video for ‘My Nemesis’
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As we’ve seen in recent years, when Five Finger Death Punch make videos, they make sure they use the art form for maximum impact. Whether it be driving home a point about post-traumatic stress disorder for soldiers or delivering a cinematic, movie-like clip for entertainment, Five Finger Death Punch rarely disappoint. So with their new video for “My Nemesis,” you knew the band had something pretty special in store.
The band reunited with director Nick Peterson, who also helmed their “Coming Down” and “Wrong Side of Heaven” videos. In the new clip we see multiple storylines playing out with a teen girl leaving home and hitting the streets to get away from her drug abusing mother, a teen boy exiting his home to escape his abusive father and a man dealing with extreme grief after losing his wife and walking in on his son and his friends using drugs. The three central characters all end up at the beach staring longingly at the ocean as a message appears on the screen. “Grief is an irreversible current of sadness when you miss your last opportunity to be there for someone,” reads the message.
Guitarist Zoltan Bathory states, “In life everyone has a nemesis… it can be anything… a self defeating thinking pattern, a bad habit, an addiction, an adversary… something or someone that puts you in an impossible scenario, where you are presented with a fork in the road. Sometimes there is no other choice but making a hard choice. You can give up and just suffer the situation, or you can use your pain to overcome it, as pain is truly the wind in the sails of change. We wanted to present a story about moving on, a story that probes and questions compassion and loyalty. Those are beautiful notions, but remember you have to be loyal and fair to yourself as well, so will you sacrifice yourself for another or will you live with the guilt that you didn’t.”
As with past videos and campaigns, the band has invited fans to be part of things. In this case, they’ve launched a website where their fans can share stories of overcoming struggles and discussing their own “nemesis.” They ask that fans fill out the phrase: “#MyNemesis is _______ and I will #OVERCOME.” Learn more about the campaign here and check the site to see some of the responses.
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