What’s hotter than KFC’s Wicked Crunch box meal? Apparently not a fire-breathing mad man. A fictional black metal band name Hellvetica — in the vein of acts like Dimmu Borgir — perform as its white-faced lead singer closes their set with the most impressive pyrotechnic display of all: some good old fashioned fire breathing. But backstage after the show, he can’t handle his spicy-hot KFC meal. Even more entertaining than the ad is the contest KFC ran along with it, seeking suggestions for the title of Hellvetivca's song. Our favorite submission: 'Chicken & Brimstone.'