In 1997, Detroit bad boy Kid Rock was a devil without a cause, raising havoc and keeping the party raging. Now, Rock is singing a different tune and he's. His new video for 'Care,' which debuted today, accompanies his chartbusting country rock single about social and political awareness and empathy.

The clip was directed by Mark Pellington (best known for Pearl Jam's 'Jeremy' video) and features vocals by Angaleena Presley (of Pistol Annies) and rapping by T.I.

“Rock and I have a great relationship and it is fun to work with him," T.I. said in a statement. "It is an honor to collaborate with my label-mate and partner.“

The Care tour has had a positive impact on numerous communities where Rock has played. Both the headliner and a conglomerate of Detroit business titans have made generous contributions to local charities, amounting to over $375,000 for the 12-date run.

In addition, Rock will perform a special version of 'Care' live at 'CNN Heroes: An All-Star Tribute,' which will take place Dec. 11 at the Shrine Auditorium in Los Angeles. The event, which will broadcast live on CNN, will be hosted by CNN anchor Anderson Cooper. the star-studded gala, will take place at 8 p.m. EST.

The telecast will honor 10 CNN Heroes, who will each receive $50,000 in recognition of their work. The show will culminate with the announcement of the CNN Hero of the Year, who will receive an additional $250,000. Voting to select the Hero of the Year is being conducted online at and will end Dec. 7 at 11:59 PM PT.

Watch the New Kid Rock Video for 'Care'