When your music comes from the same mass producing machine that makes burgers, you know there’s something very wrong….
I was reading about the collapse of HMV last week which did sadden me a little because of the long history of that company. But in the same week we learnt about Tesco and Iceland putting horse meat in their value range burgers. It was more than horse meat but that was the sound bite that made the news because any deeper analysis of such an issue would lead everyone to question their habits, and no-one wants that.
Without getting into a history lesson here (we all have google) l think the state of the music industry is being squarely blamed on the mp3. But the music industry has a whole was already in decline before this took hold, they just didn’t notice the sea going out and the tsunami wave building in the distance.
Nowadays the mainstream CD market is stocked in supermarkets for people who generally don’t care about music. Admittedly, l have bought from supermarkets, usually when there’s one of those three for a tenner offers on and l need three things for family members l wish would hurry up and die.
Anyway, today even the mp3 seems clunky and space wasting when you have Spotify, Soundcloud or You Tube on your permanently online computer. What chance can the CD stand against that?
We have all been suckered in by marketing to the point where ‘popular’ is mistaken for ‘prevalent’. We all saw the news flashes about Gangnam Style getting 1-bn views on You Tube. What they don’t tell you is that it had 50 million ‘dislikes’.
Adele suffers for this more than any artist l can think of. Her cruise ship cabaret crooning is one thing but her perceived success is akin to the cheapest supermarket meat you can get. Yeah, it’s cheap, it fills you up but in the long term it’s going to destroy your heart.
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