Pantera’s ‘I’m Broken’ Featured in Carl’s Jr. Steakhouse Thickburger Commercial
The fast-food chain Carl's Jr. has proven to be one of the most metal places you can get some food. In a commercial showcasing their new Steakhouse Thickburger, they've used the Pantera classic "I'm Broken" off their 1994 disc Far Beyond Driven -- though it feels more like Far Beyond Drive-Thru!
Opening with closeup shots of each ingredient in the burger, the table is set with a white tablecloth and delicate piano music playing in the background. The burger looks to have all the class and sophistication of the setting. Everything comes together when all the ingredients are sent flying off the table, perfectly synced to the timeless riff of "I'm Broken."
Whizzing through the air, the Black Angus beef, onion rings, A1 Steak Sauce, lettuce, tomato, shimmering buns and blue cheese all collide in marvelous harmony. The quick pause in the riff is left in tact as the ingredients disappear off the screen only to return with the riff, each component stacked in place, displaying a finished and sumptuous looking burger.
This is not the first time Carl's Jr. has used a metal classic to advertise their burgers. Back in 2013, Death Angel's "The Ultra-Violence" was used to promote their jalapeno turkey burger, though the clip has since been removed from YouTube.
When you pick up the burger, make sure to take "5 Minutes Alone" to enjoy the juicy decadence and crank some Pantera while you do it!
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