You gotta love synergy! Stone Sour are tying a couple of key elements from their 'House of Gold & Bones' album promotion together in the new lyric video for the album's title track.

As part of the promotion for the album, Corey Taylor launched a corresponding comic book series and now some of the very vivid and interesting art from the comics are being used for the backdrop of the 'House of Gold & Bones' lyric video. If you've not kept up with the comics, the lyric video offers you the perfect primer for checking out the intricate artwork provided in the comics.

The title track to the 'House of Gold & Bones' release appears on 'Part 2' of the separately released double album. As the video and lyrics spell out, the song is about the primary character's isolating struggles with their own inner demons.

To find out more about the 'House of Gold & Bones' comics, check here. And to pick up Stone Sour's 'House of Gold & Bones' parts 1 and 2, click here and here.

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