Asking Alexandria guitarist Ben Bruce is adding to his music resume as he's launching a new record label. Bruce has teamed with co-manager Kyle Borman to announce the formation of the new KBB Records. In addition, the label has signed upstart rockers Scare Don't Fear as their first act.

"After years of planning, touring, writing and learning, and after ups and downs, arguments and agreements, I have grown to not only love the music industry, but understand it and respect it," says Bruce. "KBB Records is a label run by artists, for artists. With my love and passion for music along with my knowledge and understanding of the music industry it's our goal to work alongside incredible artists of all genres and to create and release amazing music for the world to fall in love with."

As for Scare Don't Fear, the Providence-based group's roots are based in a fusion of hip-hop and metal. The band has been in the studio working on new music and a video update from the group can be seen below.

The band stated, "Everyone in Scare Don't Fear is extremely proud to be a part of KBB Records. SDF are huge fans of Asking Alexandria, so when Ben and Kyle approached us about teaming up, we were stoked. We have been working at this goal for over five years and it's a very rewarding feeling to not only get signed, but to get signed to a label that has such an amazing team behind it. All of us are looking forward to building towards the future with KBB Records."

Watch a Studio Update from Scare Don't Fear