The Devil Wears Prada's new single 'Mammoth' is one of the most powerful songs off the band's critically acclaimed 2011 album 'Dead Throne,' and now Loudwire is proud to bring you the exclusive premiere of the tune's equally powerful music video (watch below).

The video offers a visual contrast, as the clip opens with a joyful infant inside an open wooden coffin. As the camera opens to wider shots we see the coffin moving in mid-air in a contradicting world. Below there are fields of green, beautiful nature scenes and a ground lit by a sunny day. Above, ominous clouds hover over the child.

As the video continues, that joyful infant grows into a young boy and eventually a elderly man, but the expression on his face has grown solemn, mirroring the intensity of the track and the skies above.

The Devil Wears Prada themselves are also featured in the video, as Mike Hranica and Jeremy DePoyster deliver their vocals in silhouette against the backdrop of the burned out sky while the other band members pound away on their instruments.

Not only is 'Mammoth' featured on the album 'Dead Throne,' it also has become a favorite at live shows and appears on the band's 'Dead & Alive' concert disc.

At present, the Devil Wears Prada are catching a break in the schedule after a successful summer on the Mayhem Festival. The group will pick up their instruments again Oct. 18 when they launch a European trek that will keep them on the road through late November.

Watch The Devil Wears Prada's 'Mammoth' Video [Exclusive Premiere]

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