I Prevail Up for the Fight With ‘Lifelines’ Video
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I Prevail are enjoying a big year that should continue to pay dividends with the arrival of their new video for “Lifelines.” The video is a moving one centered on a boxer and his trainer, both in for the fights of their life.
Singer Brian Burkheiser says, “‘Lifelines’ is no doubt our proudest video to date. We set out to create something that embodied what ‘Lifelines’ as a song and as an album really meant to us. It centers around the harsh reality that life doesn’t care about what you have planned. The biggest moments, whether ones of amazing opportunity or painful loss, are coming no matter what. How you choose to respond makes you who you are. That’s what we wanted to express.”
The vocalist goes on to add, “This video became even more special to us when we had the chance to turn our creative process into a way to bring awareness to an amazing cause. The video was filmed at a magical oasis of hope called the Downtown Boxing Gym in Detroit with great inspiration and support from the owner Coach Khali Sweeney. Coach Khali and his team are straight up HEROES, changing the lives of young people in Detroit, a place where it is greatly needed. They bring kids in from the public school system and provide a safe environment with a focus on education first, using the self discipline of reading books together with the camaraderie that a sport like boxing. They build bodies and minds with an eye to the making of future leaders. There is no such thing as a ‘bad kid’ to this organization. To see the positive impact this is having first hand was truly inspiring and something we couldn’t be happier to support. They are truly making positive lifelines and we are honored to have worked with them in their home base.”
I Prevail scored a major hit earlier this year with “Alone,” which was more of a rock ballad, but “Lifelines” definitely has more power behind it. Burkheiser’s clean vocals lay the groundwork for harsh vocalist Eric Vanlerberghe to come in and drive home the most passionate moments.
Having spent the summer on the Vans Warped Tour, I Prevail will support the Lifelines album as well as the newly released title track by taking part in the “Rage on the Stage” trek this fall. The bill also includes We Came as Romans, The Word Alive and Escape the Fate and it kicks off Sept. 20 in Oklahoma City, keeping the bands on tour into early December. Dates and ticketing info can be found here.
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