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Iron Maiden’s Bruce Dickinson Offers Start-Up Business Advice

Gareth Cattermole

Not only is Iron Maiden one of most popular metal bands in the world, they are also a global business. Not to mention, frontman Bruce Dickinson is doing pretty well for himself as a pilot and aviation entrepreneur. The singer spoke with Your Business Channel (in the videos posted below) about the challenges of starting a new business.

Dickinson, who started Cardiff Aviation Limited, says that creativity of music and the technicality of business do have something in common. He explained, “I’ve had a bit of experience at lots and lots of different arenas as it were, some of them completely creative, some of them quite technical. The interesting thing is, is that I found that the technical arenas actually are also very creative or can be very creative. You can use creativity to approach those in much the same way as you write a song.”

He also spoke about the philosophy he tries to convey to his employees. “Business is just about enabling human beings, nothing more, nothing less. Businesses need to recognize this fundamental fact,” says Dickinson. “Too often businesses are blinkered into getting the job done. If the job is no longer enabling anyone to do anything, then what is the point? When you cut human beings down to size, we’re really quite simple creatures; food, shelter, warmth, light, heat and you build it up from there really until you finally go Gucci shoes or whatever it is or whatever your consumer desires are. All those desires are ultimately, they’re about gratification.”

Dickinson will have to juggle both his musical and business careers for at least a few more years. His Maiden bandmate Steve Harris recently said he thinks the band has at least another five years in them.

Watch Bruce Dickinson Offering Business Advice on Your Business Channel



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