In 2005, Slipknot were on top of their game and around the same period Burger King began running spots for their new chicken fries utilizing a masked metal band known as Coq Roq. Fans immediately began to draw the comparisons and soon Slipknot were filing suit against Burger King and the ad agency for infringing on their trademark.

Burger King filed a countersuit asking for a declaratory judgment while arguing that Slipknot themselves were a parody of other masked bands that were also being spoofed in the spot. Both sides eventually dropped their cases against one another and the ad campaign ran its course.