Both live concert and backstage footage from The Cult's recent SXSW show, which saw them playing in at the 25,000-capacity Auditorium Shores, was filmed for usage in Terrence Malick's upcoming feature film 'Lawless.'
The Cult are preparing to release their new disc ‘Choice of Weapon’ on May 22 to the masses and the band stopped by this year’s South by Southwest festival to play a few shows and introduce their new music to fans new and old.
In case you were (ironically) grabbing a beer from the fridge or some chips from the cupboard and missed Budweiser's 'Eternal Optimism' Super Bowl 2012 commercial, which featured a brilliant mashup of the Cult's classic 'She Sells Sanctuary' and rapper Flo Rida's 'Good Feelin',' then we are happy to share the one-minute spot with you.
In a move that will finally target the elusive demographic of beer drinkers who love classic rock and modern hip-hop, Budweiser has announced plans to debut a new commercial during the Super Bowl that mashes up the Cult's 'She Sells Sanctuary' with the recent Flo Rida hit 'Good Feelin'.'
It’s been five years since the Cult have released a new full-length album, but all that will change come May 22 when the band drops ‘Choice of Weapon’ via Cooking Vinyl Records. In the meantime, the new song 'Lucifer' is available as a free download below.
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