Gone Is Gone have delivered a deliciously sinister new video for the title track of their Echolocation album, with two of the band's members -- Troy Sanders and Mike Zarin -- getting in on the fun.

The clip comes from Newmerica Media and centers on a pair of yuppie party guys who've had a few too many to drink and find themselves drawn to a side-of-the-road freak show, mocking all that they see along the way. But their comeuppance will arrive soon enough.

“The video is inspired by Gibsonton, Fla., the famous wintering and retirement home of traveling sideshow carnies,” says Gone Is Gone vocalist/bassist Troy Sanders, who also doubles as the Freak Show Barker and the Italian Crooner in the clip. “That’s the backdrop for this cautionary tale about two punks out on an adventure ride. Through a series of events, the mischievous energy they exert returns full circle, eventually leading to their own demise.”

As stated, Zarin, Gone Is Gone's multi-instrumentalist and co-founder, also turns up in the video, taking on the role of the Parasitic Twin Bartender who ultimately serves up the drink that leads the central characters down a dark path.

“Without the magic of Newmerica Media & Silver Scream FX Lab, this video would never have seen the light of day,” says Sanders. “They did an incredible job.”

“Troy came up with the initial concept,” adds Newmerica director Bryan Bankovich. “Then we met with him for deviled eggs and whiskey to refine his vision. We had so many talented people working together to make this epic concept come to life. Production Designer and Art Director Shane Morton and his team were instrumental in making this video a reality. He was in charge of all the ridiculous props, SFX, and creatures you see on screen. And fun fact: Troy's two kids and wife are characters in the video, playing the wolf boy, orphan girl, and soothsayer, respectively.”

The song "Echolocation" comes from the album of the same name, which has garnered raves and was released back in January. You can pick up the disc in a variety of options here.

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