No matter who’s playing or how long you stay out each day, one thing about SXSW it certain: it’s madness. Plan all you want — at a certain point, the endless barrage of riffs, riff-raff, and the hard diet of tacos becomes too much for anyone to handle. To say nothing of the infinite snaking lines to get in to see whatever band you’re most excited about before they play a single note. The upsides are a week of great music, all in one place. The downside can be full-body devastation.

Every year, the Hype Machine does their part to make the whole thing a little less maddening, and this year is no different. They’ve set up camp in one spot, at a venue called Hype Hotel Presented by Feed the Beat. With a lineup as diverse as the festival itself, they’ve helped cut down on one of your days of running around by putting a head-splitting number of great acts all in one place. They’ve also done their part to cut down on the time you spend waiting in line. This year, Hype Hotel has partnered with Mazda to create a “Fast Pass” to ensure you see the bands at the Hotel that you want to see, when you want to see them. All you have to do is tweet using the hashtags “#HypeON” and “#MazdaSXSW”you’re your chance to cut the line. They’re giving out 10 passes a day, for all five days of the festival.

In other words: Forget the madness this year. Hype Hotel Presented by Feed the Beat will keep you fortified, and Mazda will make sure you get in on time.

Brought to you by Mazda, official automobile sponsor of #HypeON. #MazdaSXSW #HypeON

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