Trent Reznor-Guided ‘Beats’ Streaming Service to Launch in Summer 2013
Interscope honcho Jimmy Iovine spilled the beans earlier this year that Trent Reznor's involvement with Dr. Dre's Beats by Dre service involved a new streaming service. Now comes word that the Beats Electronics service will be available beginning this summer.
According to Billboard, Iovine revealed during Tuesday's (Feb. 12) AllThingsD Dive Into Media Conference that the service would simply be called Beats (it had been previously given the tentative title Daisy) and would rely heavily on hand-curated lists in order to differentiate itself from such other streaming services as Spotify, Rhapsody, Muve and Slacker.
"We are making tons and tons of curated lists," said Iovine. "If you go to the gym, we'll know where you are. So when you wake up in the morning, there will be a list waiting for you."
As for Reznor's involvement, he's serving as chief creative officer and is offering his expertise in helping to personalize playlists for each listener. As someone who is overseeing the curation of playlists, he'll also study algorithms to help determine what might fit each person the best.
Iovine stated that they wanted to "marry math with emotion," and added, "Right now there are only mathematical solutions." The label chief also explained that Beats plans to give artists access to user data, allowing them the ability to know exactly who their audience is and where their music is being used.