Los Angeles-based upstarts Badflower are ready for their turn in the spotlight, so turn it up as Loudwire exclusively debuts their new video for "Soap" (watch above).

The video for "Soap" is a performance piece, giving newcomers to the Badflower experience a chance to check out the pure energy and aggression in their sound. Watch as frontman Josh Katz commands the stage with his powerful and intense vocals while guitarist Joey Morrow and bassist Alex Espiritu deliver some awesome distortion-filled riffs and drummer Anthony Sonetti drives the song with his beats.

"'Soap' is inspired by a social experiment I saw online," Katz tells Loudwire. "It followed a girl around the city and recorded multiple men cat calling her, and I thought it was interesting how something so insulting could be socially acceptable. The song is an oversimplification of the culture of male dominance and disrespectful behavior. I wrote the song from the perspective of that type of character -- I enjoy writing about bizarre human tendencies, especially ones I don't agree with or understand."

"I'd like to change the world," adds Katz in the band's bio. "I still believe rock 'n' roll has the potential to do that. We are committed to building this into a mountain, a skyscraper. We've all pushed each other to get better."

Badflower are currently wrapping up dates in the U.K., but will be back stateside later this month for a handful of dates. Their trek kicks off March 15 in Scottsdale, Ariz., and continues with shows in Texas, as well. Keep up with the band's tour dates at this location.

The group is currently working on a new EP that's expected by either late spring or early summer via Hundred Handed Records. Get more info on Badflower at their official website, and purchase the single "Soap" at iTunes.


Hundred Handed Records / Photo by Madie Ramser