Shinedown Unveil High Energy ‘Cut the Cord’ Performance Video
One listen to Shinedown's "Cut the Cord" single and it's pretty evident that they've got one of the most energetic songs of their career on their hands. But hearing is only half of the equation, and the band has quickly turned around a performance video after debuting the track on Monday.
In the clip, you see the members of Shinedown playing in a warehouse and utilizing the space to exert the same energy that the song provides. Brent Smith, Eric Bass and Zach Myers can be seen jumping and bounding around the room while drummer Barry Kerch puts some extra emphasis into the beats of the song. It's the type of clip that is sure to have Shinedown fans salivating for the band's return to the concert stage next month.
Smith told Billboard, who premiered the video, "'Cut the Cord' is a wake up call reminding us all that we can control our own destiny by finding the courage and tenacity to destroy whatever it is that's holding us back. The process may not be pretty or perfect or even easy, but absolutely necessary. The song is brutally honest and unapologetic, which is what Shinedown has always been."
The video also saw the band reunite with Darren Doane, the director behind their clips for "Devour," "The Sound of Madness" and "If You Only Knew." Smith adds, "We really wanted the video to match the intensity of the song. We've worked with Darren Doane on several of our videos so there's a real trust between us and it only took a few takes. Honestly, I don't think we could have done too many more -- we gave it everything we had, literally playing so hard that it physically hurt."
"Cut the Cord" is featured on Shinedown's still-untitled new album, and the single is currently available at iTunes. The group teased earlier this year that the disc might arrive by late July or early August, but official release details have yet to be announced.