If guitar-based music isn't faring well in the current pop-music driven climate, no one told Dean Guitars. The company is investing in rock music, and in rock guitarists: Stone Sour's Christian Martucci, Seether's Corey Lowery, Pierce the Veil's Vic Fuentes, Devour the Day's Joey "Chicago" Walser, Shaman's Harvest's Matt Fisher, Derrick Shipp and Josh Hamler, Blacktop Mojo's Ryan Keifer and Chuck Wepfer, Dead Girls Academy's Matt Hoffman and Benji Bryan and Everclear's Art Alexakis have all inked deals with Dean.

“We're thrilled to announce and welcome these talented musicians to the Dean Artist Family," said Evan Rubinson, President and CEO of Dean Guitars. “At Dean, we pride ourselves on building instruments that are sought after by some of the most respected players in the music industry - and we will continue to grow our artist roster with musicians who honor the Dean logo."

Added Rubinson, “Over the next 6 to 12 months Dean Guitars will begin a transformation across all channels. My intent is that all company initiatives continue to honor the legacy that this iconic, American brand stands for and all the amazing artists who built it – but to add talent that will elevate Dean Guitars now and for many years to come."

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