Kid Rock Partners With Harley-Davidson for 110th Anniversary Celebration
If silver marks a 25th anniversary and gold is for 50, apparently the perfect gift for a 110th anniversary is "rock," and that's exactly what Harley-Davidson will get for their latest milestone celebration as Kid Rock has signed on to play a bash for the company.
The vocalist has just announced an exclusive partnership with the iconic motorcycle company that will include his appearance at the Labor Day weekend concert in Milwaukee. In addition, Harley-Davidson has come on board as the main sponsor of Rock's 'Rebel Soul' tour, which launches tonight (Feb. 2) in Kansas City. As part of their backing, Harley-Davidson plan to offer unique fan experiences at each of Rock's 60 planned tour stops.
'What's not to love about Harley?" said Rock. "They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped define American freedom at home and abroad. In 110 years, no one has done a better job of representing America -- there is NOTHING that screams America like Harley-Davidson."
Harley-Davidson Chief Marketing Officer Mark-Hans Richter added, "Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for -- freedom, independence, self-expression and the rebel spirit. We're excited to take an unprecedented ride with him during the Rebel Soul tour."
As part of the partnership, Harley-Davidson will also co-brand Kid Rock's 'Rebel Soul' merchandising featuring the song lyric, "I can't hear you over the rumble of my freedom."