The 2017 Loudwire Music Awards in Los Angeles is going to be rock and metal's biggest night of the year and for those looking to get started one day earlier, the kickoff concert taking place Oct. 23 just added a dynamic act! We're proud to announce that the painted jesters of Avatar have joined the lineup and will deliver their signature highly theatrical performance just before headliners Beartooth hit the stage.

In recent years, Avatar have built themselves up as one of metal's can't-miss attractions and have grown their fanbase around the world since making their studio debut 10 years ago. They're out promoting 2016's Feathers and Flesh, an album being heralded as quite possibly their best and have a dominant stage show to back their studio strength.

Meanwhile, due to unforeseen circumstances, there have been some changes to the 2017 Loudwire Music Awards kickoff concert. Frank Carter and the Rattlesnakes have announced they've canceled all North American fall dates as Carter continues to deal with personal issues. Unfortunately, that means they have to bow out of the Loudwire Music Awards kickoff concert as well. Additionally, Bloodclot have had to cancel their appearance, as well.  Ded and My Ticket Home have taken their places on the bill.

The complete 2017 Loudwire Music Awards Kickoff Concert is an all ages show priced at just $20 per ticket and features full sets from Beartooth, Avatar, Ded, Royal Thunder, King Woman and My Ticket Home. Also, due to unforeseen circumstances, the show is being moved from The Regent to the Echoplex.

Click here to grab $20 tickets for the Loudwire Music Awards Oct. 23 kickoff concert, and we'll see you in the pit!

For tickets to the 2017 Loudwire Music Awards ceremony and concert at The Novo on Oct. 24, head to this location.


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