Now that the world's loudest band has released their own signature brand of headphones, Motorhead are looking to take down rapper Dr. Dre and his 'Beats' empire.

Frontman Lemmy Kilmister himself presented the new headphones this week in Las Vegas at the 2013 Consumer Electronics Show (CES).

Along with introducing the headphones, Lemmy offered some priceless quotes while answering questions at a Motorheadphones press conference.

Motorheadphones brand manager Andres Nicklassen describes what make the new product different from the various headphones released by hip-hop musicians. The main difference is that Motorheadphones are engineered to focus on mid-range sounds, rather than Beats headphones and the like, which are more about the bass. Nicklassen went as far to say that Beats "takes the soul out of rock," after which Lemmy compared the Beats experience to "listening through a towel."

Lemmy was full of dry British wit when interviewed by reporters:

Reporter 1: "There's a lot of lines of headphones; celebrity headphones…"

Lemmy: "Oh, is there? I didn't know."

Reporter 1: "So why are these different?"

Lemmy: "Because they're from Motorhead."

Reporter 1: "So is the sound quality different?"

Lemmy: "These are for deaf people, you see. Our fans are deaf, remember?"

Lemmy is exactly right when he says that Motorheadphones are for deaf people, as the speakers are 6-10 times more powerful than a standard set of headphones. “These new headphones are not like the weak-kneed, lily-livered, tin-pot, skinny sounding little pieces of garbage out on the market today,” says Lemmy. “We designed these headphones to deliver everything louder than anything else and with the sort of range, clarity and TRUE rock reproduction you’d expect from a band of warriors like us.”

Meanwhile, Lemmy took some time to mess with some additional reporters:

Reporter 2: "When you were developing this did you listen to a lot of your music when you were playing it back and make sure they sounded the way you wanted them to sound?"

Lemmy: "I didn't have a chance to do that, but we told them what to do with them … very specifically. And we threatened them with terrible violence if they didn't get it right, so I'm sure they got it right."

Reporter 3: "Lemmy, do you like hip-hop?"

Lemmy: "No."

Reporter 3: "Why are these headphones better than any headphones out there?"

Lemmy: "Because we've said they are."

We're sold! Motorheadphones come in various shapes and sizes and run anywhere from $49.99-$129.99. They are currently available in Europe, and will begin shipping in the United States in April. Check out Motorheadphones at its official website.

Lemmy Kilmister Messes With Reporters at Motorheadphones Showcase