Sex may sell, but there needs to be some substance if you want fans coming back for more. And that is something that In This Moment's Maria Brink knows all too well. Her band In This Moment are known for their theatrical stage shows, but they also have the music to keep fans buying their albums.

In a recent interview with Linea Rock, Brink explained, "Just being sexy will get you nowhere. You could be the sexiest woman in the world, and if you can't sing, if you're not an artist, you can't create a show, you can't have power in front of a crowd and then you're going to crash and burn."

"The core of everything always has to be the music. If someone's in the dark and can't see what we look like, you still want that music to make them feel like something and make them have that connection," she adds. "On top of that, we like to give people something visually just as stimulating as if you're just listening to the music. We really like to express ourselves artistically with all of the visuals and the theatrical side. It all plays a really important part to us." You can check out the full chat in the player above.

Meanwhile, In This Moment are about to bring their awesome stage show to venues across the U.S. Butcher Babies, Upon a Burning Body and the Nearly Deads will join them for dates beginning April 17 in Portland, Maine. The trek will run into late May. All dates for the run can be viewed here.